La Boutique di Mimi
For this little fashion boutique, I was asked to design the logotype. The owner, a young and passionate girl, wanted a logo that could embody herself. This store is the core of her taste, her little world, where all the women and the girls of every age are welcome to create their style, through a unique piece or the last fashionable clothes and accessories.
For this little fashion boutique, I was asked to design the logotype. The owner, a young and passionate girl, wanted a logo that could embody herself. This store is the core of her taste, her little world, where all the women and the girls of every age are welcome to create their style, through a unique piece or the last fashionable clothes and accessories.
The inspiration comes from the owner herself, who clearly required to be depicted in the logo. I made many sketches, using my personal style to illustrate people, combining a touch of fashion and feminity. The mood requested was still minimal and sophisticated. The logotype and the font style are minimal, contemporary, and very versatile.
La Boutique di Mimi
Logotype and applications for a fashion store (Italy), 2021.
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© 2022 by Sara Passamonti sarapcolmenares@gmail.com