Slack Campaign Concept - Visual System & Icon Set
ITSMe Mentoring Program 2026
ITSMe Mentoring Program 2026
The brief focused on creating a hero campaign for Slack that visually represents collaboration across different departments within a company.
The concept required a modular composition featuring four key areas — Marketing, Operations, Finance, and Human Resources — each represented within a structured grid.
The Slack logo would act as a central hub, visually connecting the different sections.
The Slack logo would act as a central hub, visually connecting the different sections.
A key element of the brief was to show interaction between departments, highlighting seamless communication and teamwork.
The visual needed to express both diversity and harmony within a modern workspace.
Hero Illustration
LinkedIn Banner
LinkedIn Banner close-upsA set of custom icons and supporting illustrations designed to extend the modular system through conceptual elements linked to the different departments.
Each icon explores themes, processes, or symbolic references connected to the system, enhancing clarity, consistency, and scalability across formats, from social to corporate touchpoints.
Final SketchesThis project was developed as part of an 11-week Mentoring Program with the ITSMe International Talent Search, mentored by Harry Burns (Artistique International Agency).
Throughout this journey, I explored how to translate a creative brief into a cohesive visual system. I adapted my personal style to align with a Corporate Memphis–inspired aesthetic, ensuring a professional and balanced approach. This work reflects that process of growth and exploration.
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© 2025 by Sara Passamonti sarapcolmenares@gmail.com